Strathmore School of Tourism and Hospitality

Narok County Tourism Recovery Project

Enhancing Tourism Recovery and Sustainability of Maasai Mara Game Reserve During and Post-COVID-19

The tourism industry was one of the hardest-hit sectors by the Covid-19. Therefore, it is not an exaggeration to say that the pandemic represented the most difficult time in the era of modern tourism. Strathmore University School of Tourism and Hospitality collaborated with the County Government of Narok and the media to conduct a Tourism recovery project, with a focus on the Masai Mara Game Reserve.

The project was undertaken through fieldwork and stakeholder engagement involving policymakers, the tourism private sector, conservation stakeholders, civil societies and local community representatives from the Mara Triangle, to discuss immediate approaches to enhance tourism resilience in the reserve.

The project employed a novel approach integrating Science and Journalism to engage the stakeholders and to tell the story of tourism recovery and sustainability as a result of the impact of Covid-19 on tourism and conservation. During the workshop, the project will develop strategic and collective approaches to enhancing tourism recovery and sustainability in the Masai Mara Game Reserve.

You may download a copy of the report here: Mara Tourism Recovery Project