THE EVENTS BUSINESS MANAGEMENT & EXPERIENCE MASTER CLASS
Event Business Management & Experience Master Class is a premium executive training programme designed to equip professionals with the strategic, creative, and analytical skills needed to deliver high-impact corporate and brand events. This Master Class is an executive-level, high-impact training designed for experienced professionals who lead, influence, or manage event strategies within their organizations. This class is designed to equip participants with the strategic, creative, and analytical skills required to design events that go beyond execution — delivering measurable business value, stronger brand equity, and deepe stakeholder engagement.
Participants will explore emerging trends, innovative tools, and experience design frameworks that elevate corporate events into immersive, transformative brand experiences.
Programme Details
Duration: 1 Day
Venue: Strathmore University
Fee: KES 10,500 per participant
Who Should Attend
This is ideal for professionals seeking advanced training in corporate events, experience design, and brand-led engagement. This master class is ideal for:
Learning Outcomes
By the end of the programme, participants will be able to:
- Align event strategies with organisational goals and brand positioning
- Integrate innovation, digital technologies, and sustainability into event design
- Manage high-value event portfolios more effectively
- Apply data analytics to enhance attendee experiences and stakeholder loyalty
- Conceptualise and deliver transformative event experiences that strengthen customer and stakeholder relationships
Mode of Delivery
This is a high-impact, in-person master class delivered through:
Expert-led presentations
Industry-based case studies and real-world examples
Group data exercises and scenario simulations
Facilitated discussions and peer learning
Why Attend
This event business management master class offers a unique blend of strategy, innovation, and practical application. You will:
- Gain strategic insights into events as business and brand-building tools.
- Learn practical frameworks applicable to high-value corporate and executive events.
- Network with peers and industry professionals.
- Walk away with actionable approaches you can immediately apply in your organization.
Enrolment & Enquiries
To register or to enquire about group bookings and customised training, please contact:
Ms. Terry Asena
Email: tasena@strathmore.edu | 0725000138