Digital Marketing & Artificial Intelligence programme for Hospitality and Tourism
Digital driven marketing and the rise of Artificial Intelligence (AI) have become a market force changing how business is done in the tourism and hospitality industry. From revenue management, predictive analytics and smart chatbots to immersive virtual experiences and hyper-targeted marketing, technology is reshaping how business are marketed and experienced. Despite increased internet penetration and mobile use, there remains a gap in industry in the capacity to leverage digital and AI tools effectively and ethically. This programme addresses that gap by equipping stakeholders with the currently needed digital marketing and AI skills. This programme is suitable for any one seeking to master AI applications and strategic employment of digital marketing for business. It focuses on empowering businesses, individuals and public sector with competencies to integrate digital tools and intelligent systems into core operations.
Programme Objectives
By the end of the training, we aim to equip hospitality and tourism business support executives with practical advanced digital marketing skills to:
- Develop an AI-driven digital marketing strategy for their property/organization
- Create high-converting campaigns aligned with the organizational goals.
- Leverage AI tools for guest insights, personalization, and automation for data-driven decision-making through data analytics.
- Build measurable ROI frameworks to track digital marketing impact to support the strengthening of online visibility, brand equity, and e-commerce capabilities.
Strengthen Kenya’s hospitality and tourism competitive edge through digital literacy
Training Schedule:
The programme will run for 5 days after which there will be provision for post programme coaching and consultancy support.
Each student/ syndicate group will be assigned an action project that will be presented virtually to the class
Date : 9th -13th Feb 2026
Core Programme Modules
For Whom?
Hospitality and tourism business owners and managers
Marketing professionals and executives in travel, events, and hotel industries
Entrepreneurs and innovators in the tourism value chain
Public sector tourism officers
Mode of delivery
PowerPoint presentations, Group discussions, role plays, exercises, individual mini tasks using tools that stimulate independent reflection by participants.
Case studies and industry success stories
The programme will be in Modules each module advancing to the next level
Masterclasses and firsthand digital labs
Hackathons and innovation showcases.
Tools and Technologies Used:
- Ai-powered content creation & storytelling tools
- Customer insights & data analytics tools
- Advertising & campaign optimization tools
- Search & SEO optimization tools
- Marketing automation & CRM
- Reputation & crisis management
Monitoring and Evaluation:
- Learning progress tracking and digital skills assessments
- Business transformation indicators (digital maturity, AI usage, revenue uplift)
- Participant feedback, case studies, and success tracking
Training Schedule:
The programme will run for 5 days after which there will be provision for post programme coaching and consultancy support.
Each student/ syndicate group will be assigned an action project that will be presented virtually to the class
Qualifications of Trainers and Facilitators:
- Our team comprises experienced facilitators, executive-certified professional coaches, and organizational development professionals.
- We carefully select trainers based on their industry expertise, coaching experience, and passion for marketing, Tourism and Destination branding and promotion
Investment per person: Kes 88,000 per person : inclusive of all training materials, conference and banqueting during the programme
For more details Contact Rose Njuguna: rnjuguna@strathmore.edu/ +254 700282116 or 0725000138 or sth@strathmore.edu