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Feb 8, 2018

STH Hosts Hotel Managers for Digital Marketing in Hospitality Course

The School of Tourism and Hospitality (STH) hosted hotel Marketing Managers and General Managers for a round-table breakfast meeting. The event was co-hosted in partnership with Agency Africa Interactive – a Digital Marketing Agency for the hospitality industry.

 

The meeting analysed challenges hospitality marketers face in a dynamic travel ecosystem: challenges that involve knowing what works for hoteliers, how to measure results obtained and also rating management across a myriad of online travel websites. 

 

Other challenges that the hoteliers highlighted were: digital marketing strategies, trends in digital marketing, trends in the hospitality industry, multilingual websites, and sale experiences vs. property facilities. 

 

The round-table also provided a platform for STH to evaluate the training gaps in hospitality digital marketing; as a result they developed a 3-day intensive programme for tourism and hospitality digital marketing.

 

Hospitality is a very dynamic industry and hoteliers need to keep abreast of the coming technology and innovations to remain relevant. At the same time; hoteliers need to learn new concepts like revenue management, and distribution techniques so as to remain profitable.

Contact Details

Madaraka Estate
Ole Sangale Road, PO Box 59857,
00200 City Square
Nairobi, Kenya
Tel: 0703-034000, 0703-034200