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Feb 8, 2018

STH Hosts Hotel Managers for Digital Marketing in Hospitality Course


The meeting analysed challenges hospitality marketers face in a dynamic travel ecosystem...
Category: General
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The School of Tourism and Hospitality (STH) hosted hotel Marketing Managers and General Managers for a round-table breakfast meeting. The event was co-hosted in partnership with Agency Africa Interactive – a Digital Marketing Agency for the hospitality industry.

 

The meeting analysed challenges hospitality marketers face in a dynamic travel ecosystem: challenges that involve knowing what works for hoteliers, how to measure results obtained and also rating management across a myriad of online travel websites. 

 

Other challenges that the hoteliers highlighted were: digital marketing strategies, trends in digital marketing, trends in the hospitality industry, multilingual websites, and sale experiences vs. property facilities. 

 

The round-table also provided a platform for STH to evaluate the training gaps in hospitality digital marketing; as a result they developed a 3-day intensive programme for tourism and hospitality digital marketing.

 

Hospitality is a very dynamic industry and hoteliers need to keep abreast of the coming technology and innovations to remain relevant. At the same time; hoteliers need to learn new concepts like revenue management, and distribution techniques so as to remain profitable.

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Tel: 0703-034000, 0703-034200